Advertising on Greatwar.co.uk

What can I advertise?

When it comes to advertising on this site, we believe all adverts should show respect and sensitivity to the subject matter. No one likes to see flashing, 'get-rich-quick' adverts next to details of a soldier's cemetery. On the other hand some adverts can provide a genuinely useful service and should be encouraged.

Large advertising services find this subject difficult to cater for and both publishers and advertisers are often left feeling disappointed.

With this in mind we began a direct advertising scheme which allows more control over what adverts are shown and where. If you have a product or service which you want to advertise, and is related to WW1 in some way, we want to hear from you.

Suitable adverts range from Hotels or B&Bs near a battlefield, new book releases, medals, tours, museums and family tracing services. If in doubt just ask!

How do I advertise?

Placing an advert on our site is easy!

Send us an email asking for a quote. (info@greatwar.co.uk)
We turn your photos, logos and text into an advert.
Your advert is listed!

What advert formats do you support?

An example of the same 'Feature' style advert adapting to different sized windows.

You may have noticed Greatwar.co.uk pages tend to adapt to the size of browser window.

If we used traditional fixed sized adverts they would look out of place at some screen sizes. The adverts on our pages are also designed to adapt to the available space in the window.

We currently use two types of advert:

Feature size: Feature adverts are generally used on pages which list services. A prime example is the Hotel Accommodation page. We generally list services for free but this may not help you if you are listed at the bottom of the page. A feature advert is always shown prominently at the top of the page and can't be missed!
Tall size: Tall adverts appear in the navigation column and generally resemble the traditional 'skyscraper' advert. Different sections of the site accept different categories of advert and this is one of the ways we can control where your advert appears.

How often does an advert get shown?

We currently run a flat rate system. This means you pay for a period of time during which your advert may be visible on pages of the site. Normally we offer 3 month, 6 month and 1 year periods but these can be varied if required. For example if you have some event happening in 6 months time we could arrange to start your advert in two months time for a period of 4 months to ensure it finishes when the event finishes. We can specify the start and stop times to the nearest day.

For any given web page during this period an advert is chosen at random and displayed. If there are several adverts eligible to be shown on the same page then they will each get a fair share of the total number of page impressions.

While it does mean that the more popular a section is with advertisers the less your advert is shown it also means that if a page's popularity suddenly increases dramatically you won't have to pay more for all those extra impressions.

Site statistics

Since the site renewal began in August 2009 visitors to the site have been rapidly rising. November is typically our busiest period as many people are reminded of the Great War due to the media covering various aspects of the armistice. At our peak we experienced 18,250 unique visitors in a single day. This November saw 92,000 unique visitors view an average of 212,000 pages. That's a lot of eyeballs; some of which could be viewing your advert.